Lack of context awareness leaves me cold
Miranda Capra / Human Factors / User ResearchMy grocery store has moved the greeting cards section to the freezer aisle. Who buys greeting cards? Women. Who gets cold in grocery stores? Women. Seriously, the day I took this photo it was 70 degrees outside, but I brought a jacket with me just so I could put it on while I was picking out cards. If they want to encourage me shop in this area, they have made a big mistake. Did no one think about the users of this section of the store and how long it takes to pick out the right card? Must’ve been designed by a man.
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David B.
Having experienced supermarkets moving isles of products to various locations in stores (in order to promote customers view new items not on their normal ‘route list’), I would propose that the location of the greeting card isle is due to “Marketing input” rather than gender.
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