Kroger’s ScanTunnel recognized as a Top Innovation at the National Retail Federation’s annual Big Show
Rebecca Pezdek / Clients in the News / Design Research / Ergonomics / Human Factors / Industrial Design / New Technology / News / UsabilityKroger’s new Advantage Checkout ScanTunnel was recognized as a top innovation at the National Retail Federation’s annual Big Show this January 2011. Throughout 2010 Kroger has been working with HumanCentric’s Usability Specialists, Industrial Designers and Graphic Designers in order to design all aspects of the ScanTunnel that are user-related. HumanCentric provided ergonomic recommendations for component layouts, customer and associate work flow analysis, product form factor options, and graphic signage in addition to observing shoppers and sales associates during the checkout process both with and without the ScanTunnel technology.
The final ScanTunnel design has resulted in a revolutionary new approach to Point of Sale and retail checkout that involves high speed imaging of bar codes or other identifiers to reduce labor costs and high speed conveyors send groceries through the checkout process in half the time.
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