Apple’s FaceTime ads trigger emotions and wallets

07.14.2010
Andrew Wirtanen / Mobile / New Technology / Usability / User Experience

I’d like to first say that I dislike Apple’s new ads that showcase their FaceTime feature. They feel cheap and are as painful to watch as a sitcom with poor acting. At the same time, I also think that they are brilliant.

FaceTime is one of Apple’s new features for iPhone 4 that supports video chatting with other iPhone 4 users (if you’re both using a Wi-Fi connection). The iPhone 4 has a new camera in the front so you can see who you are talking to (and they can see you). Get a tissue box ready and watch one of the ads:

YouTube Preview Image

Read more »

No Comments »

Recall Overkill

06.14.2010
Barry Beith / Design Research / Ergonomics / Human Factors / Industrial Design / User Experience / User Research

The Consumer Product Safety Commission (CPSC) is chartered with protecting the public from bad product design and recalls thousands of cribs due to the inability of some parents to follow directions. Now granted, often many designs and instructions for assembly are so bad as to be flagrant violations of all that is “design holy”, still three to four million cribs. And why, because a handful of children are injured, a smaller number die. Please don’t over-react. I understand the anguish of parents who lose a child or who are feeling guilty because their child was harmed or frightened.  I get the anger they feel in this day and age over desperately needing to find the right scapegoat. However, the penalty seems to vastly outweigh the crime here and the solution seems to be all wrong.

Read more »

No Comments »

Party Video Games: Design for New Users

01.25.2010
Miranda Capra / Consumer Products / Usability / User Experience / Web & Software

Games are an interesting design challenge because if they’re too easy they’re no fun, and if they’re too hard they’re no fun, and “easy” and “hard” may be different for different people. Party games, or video games that you’d break out with a group of friends, are a special challenge because they need to be fun for the group, which may contain people with mixed skill levels or experience. Wii Sports is a great video game because the direct interaction style is fun. Want to swing the tennis racket? Just swing the controller! But it quickly became a party game, even for people that didn’t play video games. Why? Because it was intuitive, easy to learn. No need to memorize complex combinations of button presses used in many video games. Instead, people could pick up a controller and start playing immediately.

Read more »

No Comments »

Improving the Online Customer Service Experience

12.16.2009
Andrew Wirtanen / Trends / User Experience / User Research / Web & Software

Shopping

I dread going to the mall during the holiday season (Black Friday to Christmas Eve). But, this past Sunday night I was able to find a parking spot very easily. I went into a store to make an exchange and found that there was no wait. Then, I did a little browsing and went on my way. Surprisingly, my experience actually wasn’t that bad.

But, I think I know why it was so easy…

Read more »

1 Comment »

Is it a coffee maker or an alarm?

11.03.2009
Sheila Crosby / Consumer Products / Usability / User Experience

I’m starting to pay more attention to how sound is used in product design. When it’s good, I don’t notice it. When it’s bad, it’s all I focus on. This brings me to my coffee maker.

Coffee is a big deal at my house. When it was time to buy a new coffee maker, I was concerned with two main things: how it looked (as it’s the only appliance, other than my mixer, that sits out on the counter) and an auto-start feature. I loved the idea of prepping the coffee maker the night before and having fresh coffee made and ready when I woke in the morning. Sounds good in theory, right?

Read more »

1 Comment »

Dan Mauney and Miranda Capra presented at the Annual HFES conference

10.22.2009
Jon Howarth / Community Involvement / Gestural Interfaces / Human Factors / User Experience / User Research

Dr. Dan Mauney and Dr. Miranda Capra gave a presentation at a “works-in-progress” forum on Tuesday, October 20 at 1:30pm at this year’s Annual Conference of the Human Factors and Ergonomics Society in San Antonio, TX. Dan and Miranda’s talk was titled “Cultural Influence on Gestural Interface Design”. They described a recent study conducted in association with the International Usability Partners in which they collected user-generated gestures from 40 people in 9 countries for 28 common software commands (e.g. zoom, scroll, cut, copy, rotate).

Dan is releasing regular blog posts about the study at http://www.humancentric.com/GestureResearch.

Cultural Influences in Gestures

No Comments »

How do you recycle? Fill out our survey!

10.16.2009
Miranda Capra / Community Involvement / Consumer Products / Green Technology / Local / User Experience

HumanCentric is creating designs for better recycling containers and recycling systems as part of a design challenge sponsored by TriUPA for World Usability Day. We are collecting information about how you recycle, what you know about recycling, and what you would change, and would love for you to take 5 minutes and fill out our survey. Thanks!

Recycling

1 Comment »

Yo AT&T, watch your junk

10.05.2009
Corinna Proctor / Mobile / User Experience

Yesterday I came home to find an enormous piece of junk mail from AT&T jammed into my mailbox. It was so big that it was a literal struggle to get it out, and in doing so, I almost took the mailbox right off of the post! One second in the door and I’m already annoyed…

Read more »

2 Comments »

LinkedIn Twitter Facebook Flickr

ENHANCING HUMAN EXPERIENCES

USER-CENTERED PRODUCT DESIGN

HumanCentric provides design solutions with.a focus on products, users and goals. Our process brings designers and researchers together to implement a customized approach for user and business needs. These are our thoughts on process, practice and life.

200 MacKenan Drive
Cary, NC 27511

P 866.356.9023
F 919.481.0310

www.humancentric.com
info@humancentric.com