As user interface designers, how often do we consider the effect of a selected typeface on our UIs? Probably not enough. Of course we all remember to select a typeface that is legible on computer screens and things like that, but do we really look at it in detail? I can’t say I have recently. Until something made me think of it the other night…
Eric Taub of the New York Times posted on his blog this week an explanation of how Vizio, which was founded in 2002, became the largest seller of LCD TVs in the US. One of his key points: they provide an easy-to-understand one-sheet summary of how to hook up the TV, because no one wants to read a manual. If you can’t figure out how to hook up your TV, how likely are you to keep it?
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